TYNRONG MAWSAW VDVK

CURRENT ACTIVITIES

Producing traditional Mura,Dry flower and Macrame hand bags.

SHORT NOTE ON THE SUCCESS

Tynrong Mawsaw VDVK, a vibrant community initiative, has become a beacon of hope and economic upliftment for 302 beneficiaries in Mawshynrut Block of West Khasi Hills District. Specializing in handicrafts, this VDVK has been actively working to preserve traditional crafts while providing sustainable livelihoods to its members. Since its inception, the VDVK has generated sales worth Rs. 30,800, marking a significant milestone in its journey towards economic independence and cultural preservation.

CHALLENGES AND ISSUES

Despite the progress made, Tynrong Mawsaw VDVK faces several challenges:

• Accessing larger markets remains a challenge due to geographical isolation and limited transportation infrastructure, which hampers the distribution of products.
• The presence of mass-produced alternatives poses a significant threat to the market for handcrafted products, necessitating continuous innovation and differentiation.
• While training programs are beneficial, there is a need for more comprehensive capacity-building initiatives to ensure all members are equally skilled and capable of producing high-quality products

IMPACT OUTCOME

The VDVK has provided a stable source of income for its 302 members, reducing economic dependency, and enhancing their financial stability. By focusing on traditional handicrafts, the VDVK plays a crucial role in preserving and promoting the cultural heritage of the region. The initiative has fostered a sense of community and solidarity among the members, promoting social cohesion and collective growth. A significant portion of the beneficiaries are women, who have gained confidence, skills, and financial independence through their involvement in the VDVK.

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